UGC campaigns for brands

One brief. Dozens of UGC videos. Pay only for real reach.

Hungarian content creators post to their own TikTok and Instagram accounts against your brief. You bring the budget; they bring the video and the audience.

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Brand video (10–20 s, muted, looping): writing the brief in the web app, then creator videos arriving and the live leaderboard. Light UI, the pink accent on the leaderboard.

Launch in three steps

1

Write the brief

Goal, pool, requirements, deadline. About five minutes.

2

Content creators post

They join, film, and publish to their own TikTok or Instagram account.

3

Pay for results

Live leaderboard; at close the pool splits by verified views.

In short

CC Club is a Hungarian UGC platform for brands: you set a fixed pool, Hungarian content creators post to their own TikTok and Instagram accounts against your brief, and you pay in proportion to verified views. The platform fee is 15% on top; unused budget is refunded.

Same budget, two very different campaigns

HUF 200,000. Once with a single influencer, once on CC Club — same money, very different outcome.

High risk

A single influencer

  • 1 video, 1 shot. If it does not land, there is nothing to fall back on.
  • 1 account, 1 audience — the same people see it, once.
  • A flat fee per post, typically HUF 200,000–300,000, regardless of performance.
  • No guarantee on views, and nothing comes back afterwards.

You pay — even if the video underperforms.

Low risk

A CC Club UGC campaign

  • ~18 videos from 15 Hungarian content creators, out of the same pool.
  • 15 separate audiences on TikTok and Instagram — different people, different algorithms.
  • ~180k estimated views, and you pay only for the verified ones.
  • More videos, more chances that at least one runs viral.

Unused budget is refunded after the campaign closes.

Creator and video counts are estimates from platform historical averages for a HUF 200,000 pool. The influencer fee is a typical Hungarian market range, shown for orientation.

Common questions

What is UGC?

UGC (user-generated content) is video shot not in a studio but by real content creators on their own phones, from a genuine user's point of view. On CC Club, Hungarian content creators make it for a brand's brief and publish it on their own TikTok or Instagram account.

What does a UGC campaign cost?

The pool you set (at least 50,000 HUF, and that is also the ceiling) plus a 15% platform fee, charged once when you publish. No media spend, no per-video production fee. Whatever is not used comes back.

How is this different from influencer marketing?

In influencer marketing you pay one large account for its followers, at a flat fee, regardless of performance. Here dozens of Hungarian content creators film against the same brief, the videos run on their own TikTok and Instagram accounts, and you pay only for verified views — so the reach is spread across many independent audiences.

How are views verified?

Views come from the official TikTok and Instagram APIs, not from what creators report. Before any payout, five automated checks run (engagement rate, view velocity, view-to-follower ratio, retrospective drops, manual review above a threshold) plus a 7-day hold. Anything suspicious never enters the payout.

What if not enough creators join?

A campaign runs with at least 5 content creators. If that number is not reached, the campaign does not start and the pool is not used.

Can I use the UGC videos on my own channels?

Yes. The creator grants a licence for the brand's own marketing channels, for the scope and duration set in the campaign terms — which you define when writing the brief.

What if a video does not match the brief?

You review submissions before payout and can flag anything that does not meet the brief. Flagged submissions drop out. If you do nothing, the list auto-confirms after 48 hours.

Who can see the brief?

Your choice: public (any Hungarian content creator can join instantly), private (you approve applicants), or exclusive — invite-only, 5 hand-picked creators with guaranteed pay, from a 200,000 HUF pool.

Which payout models can I choose from?

Five: guaranteed base + bonus (every qualified creator gets 5,000 HUF, the rest splits by performance), performance-based (the whole pool by views), tournament (top-ranked take it), a fixed rate per thousand views, and barter (product instead of cash, no platform fee). You choose when creating the campaign.

Do I get an invoice for the platform fee?

Yes. The platform fee is invoiced by Rádi Software Solutions & Consulting Kft. and paid through Stripe when you publish.

Your next UGC campaign could be live today

The brief takes five minutes — Hungarian content creators do the rest.